A Movement for a FIT and Healthy America
The Cost of Obesity in the USA in 2013 Keeps Rising

New Game Changing Research... Lack of Exercise Is Main Culprit in Startling Rise of Childhood Obesity

New Game Changing Research... Lack of Exercise Is Main Culprit in Startling Rise of Childhood Obesity

Recent research reported by The Children’s Obesity Fund, which has been reported in the Journal for Pediatrics, indicates that a lack of physical exercise is the big reason for the rise in obese kids.

A recent study of 13,000 young people found that, on average, obese teens consumed fewer calories than their slim friends. According to Dr. Michael Omidi and his brother Julian Omidi and their non-profit The Children’s Obesity Fund, this finding underscores the importance of an active lifestyle.

“We cannot stress the importance of eating healthy enough, certainly,” said Dr. Michael Omidi, co-founder of The Childrens Obesity FundChildren’s Obesity Fund.  “However, it is becoming increasingly obvious that the lack of physical exercise in children is the main culprit in the startling rise of childhood obesity, heart disease, diabetes, and all other types of preventable medical conditions.”

The findings from The Children’s Obesity Fund complement the data from The Physical Activity Council which reported that in 2011, 170 million Americans – nearly 70% of the country -- were not active to healthy standards, i.e. 30 minutes of exercise at least three days a week.

Dr. Michael Omidi says there are segments of the U.S. population where daily physical activity is a way of life.  Consequently, obesity is not an issue with that portion of the population.“We’ve seen studies of the Amish population which suggest that kids and adults living in communities where high-calorie foods are regularly consumed, but physical activity is a part of their daily rituals, do not have the same incidences of obesity and obesity related illnesses as the rest of the population,” continued Michael Omidi.  

“PHIT America’s daily message of promoting a physically active lifestyle has never been more relevant than it is now,” said PHIT America Founder Jim Baugh.  “This study is eye opening. While the food industry has taken the heat as the major ‘cause’ of childhood obesity, we have known inactivity is a huge issue as well. Look at our society. We have become so sedentary with hours and hours sitting in front of a computer or TV. We don’t climb stairs anymore. We take our children everywhere in a car, instead of walking or riding a bike. Kids just don’t go outside and play. And the sedentary research is proving this to be true. We need to get our children active, moving, fit, and playing more sports.”

A section of the report from The Children’s Obesity Fund revealed a newsworthy trend:  Young, overweight children (age 3 to 5) tend to keep their excess weight as they get older.  The Children’s Obesity Fund discovered that “as overweight children age – around the time they enter puberty – their bodies tended to want to hang on to the excess weight, causing them to remain obese despite caloric restrictions.”

“This is why PHIT America exists. Besides pushing local grassroots programs, we want to pass some important U.S. legislation which will promote activity for children,” continued Baugh. “Just check out the information on the PEP Program and PHIT Act on our website. These are real solutions to our inactivity issues. We encourage every American to click on the Advocate tab on to contact their Members of Congress to voice your support.”Journal of Pediatrics

The research from The Children’s Obesity Fund was originally published in the Journal of Pediatrics.  Researchers studied the dietary habits of approximately 13,000 children from the ages of 1 to 17 years, between 2001 and 2008.

PHIT America -- an educational, advocacy and social media marketing campaign -- is designed to reach millions of Americans and create a Movement for a Fit and Healthy America. PHIT America is combating the obesity and sedentary activity crisis -- which is having an adverse effect on health care costs in the U.S. -- by promoting new legislation and grassroots programs that will help get Americans more active, playing more sports, getting fit and becoming healthier.

One of the unique features of is the Participation Database, which offers ways to become active and fit in more than 50 different sports or fitness activities. 

PHIT America is a not-for-profit corporation started by the Sports and Fitness Industry in early 2013 and has 130 Sponsors supporting our cause.  For more information about PHIT America, visit

PHIT America 8505 Fenton Street, Suite 211, Silver Spring, MD 20910

8505 Fenton Street, Suite 211, Silver Spring, MD 20910
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Inactivity Kills More Than Obesity - BBC New


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