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The Cost of Obesity in the USA in 2013 Keeps Rising

Sports Brands Jump Start Movement In Schools

Sports Brands Jump Start Movement In Schools

GO! Grant Applications Being Taken Now

 SILVER SPRING, MD – March 17, 2015 – Leading brands in the sports and fitness industry are establishing a Go Grants logopathway to help get children more active, fit and healthy.  With the leadership of PHIT America and the Sports and Fitness Industry Association (SFIA), financial support is being given to U.S. schools through Go! Grants. These grants are being managed and implemented by two-year PHIT America partner, KIDS in the GAME.

GO! Grants will be awarded to school-based programs which will get 5-12 year old children up and active. These grants – ranging from $1,000 to $5,000 -- will allow schools with little or no organized physical activity programs to jump-start new programs by utilizing their own ideas or selecting from dozens of low-cost options.

GO! Grant applications are now being received by KIDS in the GAME for the 2015-16 school year. Click here to learn more.Kitg logo 6

In the last five months, almost 20 leading sports brands have become major supporters of PHIT America, including Gold Sponsors adidas, Brooks, Les Mills, Life Fitness, Mizuno, and Nike.  This corporate backing is supporting PHIT America’s mission and the Sports & Fitness Industry Association’s (SFIA) Increase Participation Plan to get one million children off the couch and active by 2020. It is expected that roughly 50 major sports brands will be lending their support to the GO! Grants program by the end of this year.

“PHIT America and the SFIA have set a goal of getting one million children active by 2020. Our country is facing anInactivity Pandemic and we know the best place to get kids active is in school-based programs. Go! Grants will support programs which ignite activity and fitness among 5-to-12-year-old children,” says Jim Baugh, co-founder of the Carol M. White Physical Education Program (PEP) and founder of PHIT America. “With the average budget for physical education in schools at $764 per year, P.E. programs are in need of more funding. These ‘mini-PEPGO Grant Companiesgrants,’ which we now call GO! Grants, will complement the existing grants that are distributed by the U.S. Department of Education.” 

Research conducted by the SFIA reveals that 80% of adults who had regular physical education at school are actually staying active throughout their lives.

“We know that P.E. is the best way we can get children active in sports and fitness activities. We also know that PEP Grants work, too,” says Chris Clawson, President of Life Fitness. “With 68,000 public elementary schools in our country, less than 10% will receive a PEP Grant. We realize that the vast majority of schools need help in this area and that, together, we can initiate increased activity for less than $40 a child. The ROI for this investment is great for our schools and for our industry. I believe in what PHIT America is doing in conjunction with the SFIA. My  company is making a big investment in this GO! Grants program.”

Educators, youth sports organizations, and community members who care about the health of the children in their neighborhoods are encouraged to learn more about the GO! Grants at

“The goal is to help more kids get moving before, during and after school, towards meeting our national standard of 60 minutes of physical activity per day,” says Suzie Nixon, executive director of KIDS in the GAME. “We envision a world where all kids develop the ability, confidence, and desire to participate fully in physical activities that they enjoy. This new program, so generously created and supported by PHIT America and the SFIA, is a big step in that direction. On the GO! Grants website, there are many physical activity options to use in the classroom, at recess, and before and/or after school.”

Brands and organizations that are investing in the GO! Grants program, to date, include the following Gold and Silver sponsors: adidas, Augusta Sportswear, Brooks, Everlast, Franklin, Head, Johnson Fitness, Les Mills, Life Fitness, Mizuno, New Balance, Nike, Rawlings Reebok, Sporting Goods, SKLZ, Speedo, Sports & Fitness Industry Association, The Sports Authority, U.S. Tennis Association, and Wilson Sporting Goods.